Concurso concluído

Help prevent the leading cause of adult blindness worldwide

OpenInnovators precisava de um novo design de logo e criou um concurso na 99designs.

Um vencedor foi selecionado entre 147 designs enviados por 36 designers freelancers.

147
entradas
36
designers
1
vencedor

Como OpenInnovators começou a jornada do(a) design de logotipos

Nome da empresa

KeepSight & KeepSight.com

Visão geral

Up-beat company with very smart scientists and business people who are developing new tests to prevent blindness in adults. We are sponsored by the US National Institutes of Health, Vet Administration, Biotech companies, pharmaceutical companies, eyeglass companies, and our own sweat equity.

Company founder lost his vision in his left eye in his 20's and was unhappy with the vision testing equipment available, so he invented his own tests.

Company is small and has worked hard for every dime and runs on a tight budget. Is just about to receive a major grant from the National Eye Institute to support a large clinical research study.

Our vision tests are designed to be delivered in many formats - through brochures, booklets, websites, and mobile devices. You can see a 2 year old version of our old first generation website at http://www.keepsight.com .. We need to re-create the website, and our first step is to get the logo agreed upon.

We need your help! Help us to convey our company's spirit while encouraging people to take care of their vision.

Conte para a gente quem é você e quem é seu público alvo

Our tools are new to the market. The current tests don't work and haven't been changed since the 1940's. We need to enter the market and gain confidence from two major audiences: our patients and the companies that support us.

1 - The patients who will use our vision test
Our typical patients are over 50 and often in their 70's and 80's.
These are patients who grew up in the 1940's and 1950's and are often not very good at taking care of their health. They tend to do what their doctor tells them. They often have some degree of vision loss already and have a difficult time with seeing subtle contrasts and need things very clear. The logo must help people feel like these tests are official. Their doctor will 'prescribe' their use and instruct patients to test their vision weekly. So - we need to inspire trust and a connect to the doctor.

2 - Our investors & supporters
Our second audience are the people who help pay for our studies and pay for the materials to be shared with their customers. We need to earn their trust and help uphold their reputation. A sense of confidence and strength will help these people feel better about trusting us to deliver excellent tools to help their patients.

Requisitos

Refresh our logo
--- Our first project is to update our tri-fold brochure - the first side is attached. Once we decide on a logo we will also award similar contract for updating our tri-fold brochure.
1 - Logo must work with multiple formats: print (booklets, tri-folds, rack-cards), web, mobile devices
2 - Scalable: Can be scaled up to headline size for booklet covers, can be scaled down to an i-Phone icon and still convey message.
3 - Crisp: Must be clear to people with vision loss. Must have sharp contrast differentiation and no shade on shade (ie: no light blue on medium blue)
4 - Image: We want the word "KeepSight" next to logo
5 - Landscape: Should be long rather than tall to enable positioning in banner ads, footers, headers, letterhead, etc
6 - Convey optimistic medical trust: should inspire trust in both our patients and sponsors, and convey a bit of a medical feel, while still being friendly and optimistic. We want to be positive.
7 - Convey responsibility: we have a mature audience and need to avoid whimsical or cartoonish marks
8 - Convey action: our tools need people to take action. So, the mark should be inspirational and encourage people to stand up for themselves.
9 - Color: One of our tests uses a deep blue. We can alter the shade of deep blue to match logo. See attachments for old version of tests. Old samples will be redesigned. Logo needs to either include deep blue or fit well next to deep blue

We will update our tri-fold next. The design on the tri-fold will be changed in our next contract - so your logo does NOT have to match it.

To get a feel of the industry, consider checking out: lucentis.com; macugen.com; bausch.com; allergan.com; alcon.com

Pacote personalizado

US$429

Destaques grátis

  • Concurso aberto
  • Garantido
  • Rápidos

Arquivos Finais

AI
EPS
PDF
PNG
JPG

Nós encontramos alguns concursos semelhantes que você pode gostar

US$299
I need an arabic font/ logo for an already made logo...
design por Manishah design por Manishah design por sz-design
173
entries
52
designers
US$499
iOS and Android app development consultant for companies in Gothenburg....
design por _Bundo_ design por ♥meila® design por ♥meila®
361
entries
92
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design por gcsgcs design por A R I A L studios™ design por andjusticeall
65
entries
15
designers
US$799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
design por ReyvanJaya design por ReyvanJaya design por ReyvanJaya
73
entries
15
designers
US$799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
design por pyxz design por pyxz design por pyxz
430
entries
106
designers
CA$399
We give our clients advice to live a happier & healthier life...
design por double hand design por morry design por csoki
52
entries
15
designers

Nós guardamos um lugar para o seu concurso de design de logotipos.

Comece agora mesmo
US$299
Oilfield related working with oil and gas. Checking H2S, monitor gas levels. Target is oil companies....
design por signe' design por Bits Graphix design por fenix82
42
entries
12
designers
€459
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
design por Media.Avishek design por IvArt
186
entries
45
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design por meltem design por Verybiglama design por Birva Shah
60
entries
16
designers
US$299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design por doodlerdude design por doodlerdude design por doodlerdude
154
entries
44
designers
US$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design por shon_m design por shon_m design por shon_m
105
entries
30
designers
£199
We are a fireworks display company...
design por nugra888 design por borzoid design por papah jahat
36
entries
12
designers