The logo design should result in a vector image with 2 spot colors that can be used for electronic & print publication. Willing to consider designs that would require process printing, but prefer spot color. Nothing that would require background printing/canvas with "bleed-through" letters or images. If logo is color, would like to see what a B&W version will look like.
Not too busy because it will likely get published/printed for a wide variety of purposes in a wide variety of sizes and formats and we don't want to lose critical details when it shrinks down to be printed on a pen (as an example).
Think "Authoritative, but fun". Who was your favorite teacher in high school or college? Were they cool? What logo would represent that kind of presence? Do you have a friend that knows everything and you still like to be around them. Not the annoying "Know-it-all", but the cool, wish-I-knew-that "Trivia-wiz". Think about going to the cafe with them.
We're thinking maybe "coffee cup", "book", "cafe building", "cafe table", "cafe conversation", "cafe sign"...not all at once, but as possible elements. Be creative...duh, I know you see that all the time...
Will expect to receive Illustrator, InDesign or compatible vector file as deliverable.
So what are you waiting for...? Get to work! Thanks in advance for the wonderful alternatives that I know will be produced for this effort.