We are a small Lean bootstrapping start-up building new ways for people to track, manage and control their health. One of us is a physician with a lot of business experience, and the other is a big 5 management consultant - neither of us is happy with the way healthcare is distributed to people, and want to find more efficient ways to help as many people as we can.
We see this as the first of several logos that we will be building over time as we develop our products.
Our initial target audience are anyone that tracks their health using wireless devices - this ranges from health and wellness/exercise groups (i.e. someone that uses the Nike Plus or the FitBit), to people with diabetes and high blood pressure - we want to give them better ways to visualize, understand and manage their data to improve their health levels.
We need a corporate logo to represent our company - CareProsper.
We want the logo to visually communicate:
1) a sense of life, health, vitality, fitness, wellness
2) a sense of high-technology, Web 2.0 - - we'll be visualizing the data in new ways similar to this website
3) a sense of empowerment, prosperity ("health" = "wealth")
Design requirements include:
Typeface clear and easy to read
Please avoid looking like a herbal supplement
(example: logo for garden of life - http://www.gardenoflife.com/)
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK) (for stationary, business cards, etc.)
Web file format - .jpg and layered .psd (RGB) (for website)
Please do not use any stock images or clip art in the logo
Please feel free to reach out to me with any questions you may have.