We are just started our rebranding and first we want to change logo, later we will think about stationary, web site and corporate gifts, so we need a whole brand book, but decided to start with logo. We are searching for someone who will find a good idea for a whole brand and probably we will work with that designer later.
So we have several ideas about our future logo:
1.it can be a symbolic logo such that it can be used separately from the name of the company, because we will use several of them: UC, Ural Capital, УК and Уральский капитал. So we can shift the english and russian versions without forfeiting the integrity of the design as a whole.
2. Or it can be a letter logo with "UC" and "УК".
And about a style:
1. shouldn't use too many colours, or any creative, but logo have to be catchy, simple and clear. We are financial institution, we don't use creative in our work with clients funds. Colours can be contrast, like red and green for example.
We're open to other color schemes... we just wanted to give you a place to start.
2. The typeface should be clear, simple and bold.
3. the fonts should be available for commercial usage.
In general we are looking for something communicated with deep-rooted bank with forward-looking qualities, it should be recognizable of course.
Bonus points go to the ones who manage to show how what can look in a brand book or maybe find a deep idea what can be developed in future brand.
We really enjoy hearing the reasoning behind your design. So, a quick couple of sentences explaining your design will go a long way towards us being able to work with you on your design.