Beneath the city streets of Montreal there's an enormous underground structure integrated into the city's major commercial districts. It is known for being the largest underground complex in the world. This unique feature makes Montreal as “two cities in one”. People & visitors can live and explore the city without having to worry about bad weather or lengthy travel time between the city's shopping districts.
Representing the biggest underground city in the world, located in Montreal, Canada in a beautiful user-friendly map (online & printed), easing to use Website and a detailed information booklet that will be distributed in most tourist information desks.
Similar website in another city:
http://www.underground-atlanta.com/ - a bit nicer logo than the first one
Images of the Underground city:
Images of Montreal:
Images of the Metro system:
target audience:Target audience:1- Tourists & Visitors visiting Montreal, Canada2- People & Visitors using the Metro network of the city3- People working in the Underground city of Montreal4- Students and young professionals (that don't own a car)5- People living in the city (close to downtown area and/or a Metro Station)values, feelings and messages we want the design to communicate:USP: Find best places to live from the underground city (Food, Services, Education etc..) All location will be categorized in 4 levels (Undergroud, < 200 m from Metro, < 1km from metro and more than 1km (need a Bus). Specific Mood: Optimistic = "You can live and/or visit happily Montreal, even if it's -40 outside or very hot during summer time". Discovery of new places. Easy Access to services and you can travel the whole city pretty fast & inexpensively. A "Good" design should be:We should be able to see the city of Montreal (a Skyline, Important features of the city ie. Downtown's skyline, the Mountain "Mont-Royal", Olympic stadium, Expo Ball, maybe the shape of the island, the Metro system etc.. obviously no need to include everything in it or it will become a real mess, but just some elements cleverly add with a map that will make it look nice, unique and show the benefits/purpose of the website/printed materials (the Map and the Booklet) Thanks in advancewe wish you the best luck + inspiration, Elias & the underground team. :-)