We are an Australian owned private company who have developed a revolutionary new performance product for the motorcycle industry in particular sports bikes. The product plugs into the motorcycles on board computer which increases power, efficiency and the overall performance of the bike.
The target audience for the brand/logo is the world wide sports motorbike owner/industry.
The age group we are targeting is between 18-50yo.
We are looking to upgrade/enhance our current brand/product logo,
which is called: Interceptor
Attached is our current logo which has already had some market exposure so we would like to keep a similar feel for the text ''interceptor'' but you are free adjust the overall feel of the text whilst keeping a similar style.
We would also like to add a symbol to the logo, we would like the symbol to become a key part of our branding to be used as a secondary logo on key rings, etc. It needs to be worked in with the interceptor text, but also be used as a stand alone symbol that reflects the feel of the brand.
This symbol should have a feel of: speed, power, performance, in the sports motorbike industry.
This logo will be the starting point for our entire market and promotional materials of this brand so it must be clean, memorable and easy to read.
An example of how this logo will be used:
Stickers on world superbikes
Posters in motorcycle shops
Used in retail brochures
And other misc marketing material
The successful designer will also have the option of doing ongoing design work for this brand.
Thank you for your time.