Como Usestudents começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
"We empower students by providing a marketplace in which they can advertise their skills as online contractors to businesses and professionals."
UseStudents provides an online marketplace where business and professionals can outsource jobs to university students. Modeled after established online-outsourcing companies, UseStudents provides students with a convenient means of earning income while in school. Students working for UseStudents can expect to earn far more than they would in a traditional student job (1.3 - 3x as much) while having the flexibility to set their own schedules.
UseStudents will deal with two completely different consumer segments: Business Consumers and Students. This makes the design particularly challenging, as it must be energetic and fun enough to appeal to Students while also professional and classy enough to instill confidence in Business Consumers (as they will be carrying out large transactions on the site).
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Since businesses will essentially be hiring students, a central challenge will be instilling confidence and trust in our site. As such, the logo should avoid being too playful or youthful. At the same time, the colors should be exciting to convey the energy of working with students.
We will likely be hosting a web design contest for the site CSS in the near future (after we have the logo). We would definitely be open to working with the same designer for the site as for the logo, if they are interested.
The logo will be used both on the website as well as on business cards.
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