Como Ylhomme começou a jornada do(a) design de logotipos
Nome da empresa
Beat the Traffic
We're an independent developer company who produces the popular "Beat the Traffic" app for iPhone, Android and Blackberry phones. Our app makes it easy for commuters to check the latest traffic conditions in their area and discover what route to take to avoid traffic jams.
Conte para a gente quem é você e quem é seu público alvo
Our application is used by millions of people everyday on the web and on mobile devices. In fact, our technology powers many TV and Radio stations traffic maps, as well as other mobile traffic apps.
We are looking for a well crafted "Powered by Beat the Traffic" logo that would accommodate the growing number of apps that use our technology
Consumers will see your design each time they launch an app that is powered by Beat the Traffic, so literally millions of times a day.
This project is essentially a rework of our original logo (see attached) to the difference that a "Powered by" needs to be added.
The logo will be used mostly on screen, on each mobile app or web map we power. So, it is a critical that it looks good on a screen, especially on smaller hand devices.
Here's a few more details about our requirements:
- Needs to be based off of the original logo (see files attached)
- Needs to have "Powered by" in writings
- Needs to be extremely readable as it will be almost exclusively used on mobile phones (typical size would be 100px by 40px - see iPhone screenshot attached)
- Needs to be modern, professional and not cartoony
The files we will require are:
- Print file format - .ai (CMYK)
- Web file format - .jpg and high resolution layered .psd (RGB)