I want the logo to be progressive and bold. I like symbolic logos (think Nike) and or logos that incorporate abstract design. I want a design that could stand alone as a brand/symbol.
Maybe have the icon/logo form or be used in part of the company/brand name.
Where text is used I like lower case modern fonts like the attached.
It can incorporate some symbolism for victory, winning, ascending to the top, the cycle of improvement. Some concepts worth exploring also are below:
Coaching: The ultimate goal of coaching is to help individuals develop internal and external structures that help them achieve success and to increase their potential by expanding their sense of what is possible. I do like the concept of FLOW: Flow is the mental state of operation in which the person is fully immersed in what he or she is doing by a feeling of energized focus, full involvement, and success in the process of the activity.
I don’t want the logo to immediately communicate Golf. No golf balls, clubs, swings etc. No Clip art, No cartoons.
Needs: All formats required (AI vector, JPEG, etc.)
Colors: Bold. Orange, Yellow, Red, Blue, Green.The logo has to present well at all sizes, in color and b/w, in web and print.