HOME HEALTHCARE AGENCY is looking for new logo & new identity

Professional Nursing Placement Services, Inc.

Professional Nursing Placement Services (PNPS) is a family-run Home Care Agency that provides clients with private home healthcare services in the Metro-West suburbs of Boston, MA. The majority of clients are elder and geriatric patients; PNPS’s role is to recognize each client's individual necessities and match the most qualified nurse or home health - aide/companion who can meet those needs.
Currently, the company’s employees are Registered Nurses (RN’s), Licensed Practiced Nurses (LPN’s), Home Health Aides, and Companions.
We provide a service that is: personalized, safe, comfortable, seamless, comprehensive, and trustworthy. Professional Nursing provides customized care with warmth, compassion and respect, recognizing the fact that we are guests in the client’s home. All services are carefully reviewed with the patient, family or their designee.
Other services we provide: Early detection of problems and communication with physician when needed. Medication setup and teaching for compliance. Personal care. Meal preparations, food shopping and everyday errands. Homemaking and laundry. Transport to and from medical and appointments. Companionship and socialization. Placement consultation for nursing home or assisted living facility. 24-hour on-call emergency nursing.
The company's website is http://www.professionalnursing.com

Our target audience is segmented in the following ways:
• Elder people who need specific care and still have the decision making power
• Family members who are looking for home health care for their elder loved one. (e.g. parents, in-laws, neighbors etc)
• Those medical professionals who refer patients to the agency, (e.g. geriatric doctors, lawyers, social workers, marketing directors of assisted living facilities, etc.)
Our clients are those who need care, however, often times, they are not capable of making these decisions alone and need their loved ones to facilitate. Often times, a medical physician, their children, or a combination of both, will recommend private in-home care. We seek referrals directly from experienced medical professionals. We market directly to the family members of those loved ones who may need in-home care.
We feel a VERY important piece of our success in the healthcare industry, especially providing services for the elder generation, is the fact we are a family-run agency.

PNPS was started in 1977, by the current CEO. The CEO is an RN (Registered Nurse) & BSN, with over 45 years of nursing and medical experience. Most recently, the CEO's son has finished an MBA program, and is now working for the agency in a marketing and sales capacity to grow the business. We are looking for a new and fresh identity through a new logo so that we may begin to market in a different way in our community.
The company often uses "PNPS" as an abbreviated / short name, but we do not require any specific design with only 'PNPS' or only 'Professional Nursing Placement Services'. We would love to see as many different designs as possible.
We feel this is a great chance for a designer to show his/her talents. We want to convey professionalism; a personalized, safe, comfortable, seamless, comprehensive, and trustworthy experience for clients and families. Creating a logo that will adhere to the emotions of those people involved in the important decisions such like private in-home healthcare, is a tricky task, and we look forward to the design creativity.