Fallbrook Heating and Air Conditioning
Fallbrook Heating and Air Conditioning Inc (FHAC) was started in 1972 by Ralph Wilson and his father. Together they provided the kind of home-town service you would expect from a local service based business, hence the name Fallbrook Heating and Air Conditioning.
We have over 36 years experience in the HVAC industry that allows us to draw upon decades of excellent service and thousands of satisfied customers in your area. We are a family owned and operated business and are now in our third generation of ownership.
Our audience are from 30-75 and are of a smal town mentality. They like using local business for all of their needs and are willing to pay a little more to help out the community.
They are mostly republican and are laid back on religion. Fallbrook is located in San Diego county in California and has beautiful weather year round.
Avocados are our claim to fame with us being the avocado capital of the world.
Here is our objective, our current logo does not portrait that we are a heating and air conditioning company at a glance.
We want people to know from our logo we are a heating and air conditioning company, but also keep our name in the logo to keep the established branding we have in Fallbrook.
You can use the acronym for Fallbrook Heating and Air Conditioning (FHAC) or the entire name itself, just as long as it is in the logo.
Our current logo is here: http://www.fhaconline.com
Here are more requirements for the logo:
1. Please do not use any cartoons or cheesy drawings.
2. It should be VERY PROFESSIONAL, this is a service based business and we go into peoples homes, this logo may be on our shirts, it has to look sharp.
3. DO NOT use stock images or clip art, must be of your own creation.
4. Please be creative with this, it should say to the customer: "This looks like cutting-edge, professional company that has been in business since 1972 and I'd love to have them come to my home!"
Stick with blues and reds.
Green may be doable too if done right.
Files we require:
Illustrator (.ai) CMYK
Layered Photoshop File (.psd) RGB
No JPG necessary.
Thank you for taking the time on this project, we appreciate your effort very much!