Como FieldSight começou a jornada do(a) design de logotipos
Nome da empresa
Developing modern web application that provides remote monitoring and control of internet enabled equipment deployed anywhere in the world. The website makes it simple to see summary level information on a customer's field deployed equipment, relevant alerts, and ability to monitor and control individual piece of equipment.
Conte para a gente quem é você e quem é seu público alvo
Initially this website will be targeted to a specific business market using equipment provided by our company, but we expect this web application to be expanded to multiple industries with a range of equipment needing remote monitoring and control. Because of this, the target audience is generally business people responsible for maintaining a fleet of geographically dispersed equipment.
Designer has a lot of creative freedom on this one. The name is an obvious play on words that the user of the application will have "sight" on their equipment in the "field". To the extent you can incorporate visual metaphors for one or both of those words into the logo great, but not required. Name can have space or not.
In general, we're thinking of blue as a primary color and secondary colors of gray, red, or green, but really no requirement to use those colors.
Will be used on web in small size for identity branding so should be legible at heights as small as 64 pixels, but obviously work well at larger sizes.
Please do not use any stock images or clip art in the logo
Prefer clean, simple, bold design. Interpret as desired.
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