Information Technology services firm is looking for an identity

Arista Systems (http://www.aristasystems.com). Tag line to be used..."Be the BEST. Bring out the BEST"

I am an enterpreneur starting my new business in the IT services space. I have been in the IT services (outsourcing, offshoring, near shoring and consulting space) for over 15 years and have seen this industry grow from a couple of billion $ to multio billion $. I am a stronng IT Portfolio/Program Management professional who believes in bringing the "BEST" in the company that I work for, employees who work for me and most important...the customers that we provide services to. Its all about being "THE BEST" in what we do. Customer should be pained to leave us...and that is the motto. Whoever I have worked with, they just love us and that is what prompted me to start the business.

Businesses who are looking for IT services in Portfolio Management, Program Management, Project Management in various industries and specifically Media space. We have specific consulting services and IP that we would be bringing to the customer for making them successful. We want to be there extended team where they look to us as True Partners and not "Vendors or Service Providers".

I am looking for a simple but attractive logo that is an epitome of the "BEST". Best service, best people, best results et al. Be creative in the use of colors while keeping in mind the cultural aspects of colors in the united states which is my main market.

The log needs to be simple, convey trust, professionalism and integrity. The logo would appear on our website, office signage, business cards, letterheads and emails/newsletters/whitepapers.

The logo would appear against a light blue or green background but should also be good on white background. We need a b&w version as well.

Keep it simple..thing of nike, adidas, macdonalds etc. Some of the companies that are big in the space I am launching my company are IBM, INFOSYS, Cognizant Technology Solutions, Tata Consultancy Services, Oracle et al.

Please avoid cartoons, currency bills, feminine colors including pink.

thanks,
AsimMalik