Como Cnoel começou a jornada do(a) design de logotipos
Nome da empresa
Capion Global is a holding company with individual operating units that are owned underneath it dealing in environmental technologies for the oil & gas marketplace. Capion provides shared services for technology, legal, hr, management, and other redundant service to each of the separate operating units.
Conte para a gente quem é você e quem é seu público alvo
Internal companies as customers to Capion as a parent company
We would like to have a logo that indicates the following:
1) Business is international in scope.
2) It is understated. We want to look as though we have already been around. Discrete.
3) We are "environmental" as our technologies happen to be around the remediation and reclamation of oil spills, hazardous materials, and fires. This is significant in the color palette. We want the colors to be strong, but not oppressive or "overlording". Dark Blues, reds, browns and dark green would be examples of colors we would like.
4) Contemporary design, but in the sense that we recently updated our logo from a 50's "jet age" design. Think PanAm Airlines for the 21st century.
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