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Our competitors are boring, old, brick companies or mom-and-pop carpenters using logos from the 1970s. To differentiate we want our logo to look exciting and modern.
As our business encompasses a diverse but related portfolio of products, we want to be able to extend our logo easily. For example: Smart Timber Buildings, Smart Timber Building Systems, Smart Timber Treatment, Smart Timber Outdoors, Smart Timber Stuff. Our customers are generally businesses: architects, builders and developers.