We are three guys (two developer nerds and one business wonk) building some very neat, cutting-edge web services--hence the inclusion of "software-as-a-service" (saas) in our name. The services are advanced, but also accessible and affordable, targeting small-to-midsized e-commerce enterprises and giving them the same tools that their much bigger competitors have. In essence, we're leveling the playing field for our clients to succeed and stand equal footing with the big boys--hence the inclusion of "aspire" in the name.
Our flagship product is a personalization engine, that clients can use to auto-generate product recommendations similar to what Amazon does. The product will have it's own brand name. As will future products that will roll down the pipeline. So, Saaspire is the corporate identity.
The company culture is very open, straight shooting, and hard-working (like most start-ups). We're passionate about our products spend a lot of time making sure that we are giving our clients the best possible services. We don't like corporate bull and unnecessary process. And, in many ways, we expect our clients to be like us, focused on delivering great results.
Our target audience is the small to mid tier enterprise. Within the organization we usually deal directly with the principal or the marketers, who decide whether or not they need our services. When that decision is made we deal with the internal IT department or web agency to implement the solution.
One potential resource, therefore, is to look at some trusted brands that serve these segments and adopt elements of their logos. A lot of our initial marketing will be through agencies in our local market New York, but we expect to do a lot of marketing in the near term through our website.
We also think that developers and IT techs themselves could be an important audience in spreading the word to the marketers and principals about what we are doing and how it can be a good solution for their needs. So we'll be running outreaches to that group to generate some good word of mouth.
We need a corporate logo that we can use on all our collateral material (website, business cards, letterhead, etc.)
The logo should contain the name saaspire in it. The capitalization of the name is up to you...eg. SaaSpire or SAASpire.
Keep in mind that this is a corporate logo and that we will have individual product brands that we will be marketing. So the logo should not be so strong that it overpowers product brand.
We've uploaded an image that will give you a start for color schemes, but we're not wedded to it at all.
Other than that, go for it!