The logo on the uploaded file is the "draft" concept we would like you to work from. Also uploaded are the main logo for the parent/affiliate organization. The I and the G on top of the current log graphic need to remain consistent in size and position, Fonts and underlying graphic changes on the logo image are main areas where improvement is desired.
Two important factors 1) The logo will not only be incorporated into our book website, it will also be on the cover of a book by the same title. Audience for both will be 50+ (younger in rare situations), male and female readership. 2) The "G" in the center must be a gold color, or even Purple, which are both symbolically significant to the audience (predominately Christian).
I originally blurred the logo image, as the "process" of Integrated Generosity it "Bringing your Giving into Focus"
Here are the comments from one of our (younger) clients with a very sharp eye for these things. "Mark, my first blush reaction is that the concept and layout are great, but the graphics themselves could use a little spiffing up and streamlining, and the fonts should be simpler and more modern (That's a 30-something talking- and I'm probably not the age of your target market, so take it for what it's worth). It looks like you've used MS word fonts to make a logo rather than using a design firm to create one from scratch. Also, the navy blue color in the top and bottom text isn't reflected in the center graphic. You might want to integrate the colors more. "