International Healthy Yummy Cookie Company needs new Look

The Cocoa House

Founded in 2004, The Cocoa House is a Whole Food company that specializes in producing a variety of great-tasting, healthy and nutritious foods made from 100% all natural ingredients.

We intend to launch a line of cookies that are full of essential vitamins and nutrients, protein and fiber and of course taste good too. Our cookie is a Nut-free, School-Safe, All Natural product that is a healthy and convenient alternative for parents to provide their children. Because they are all natural they will contain no additives or preservatives.

The Cocoa House aims to offer its products at a competitive price to meet the demands of the middle-to higher-income parents looking for products such as ours as a convenient yet nutritious school snack for their children.

We want to replace the existing logo design completely. (see attached logo)

This logo design project is for the Cocoa House, the parent brand of all sub-brands. Much like Kraft is to Chips Ahoy and Oreo cookies.

We need this logotype to present The Cocoa House as a serious food based company that specializes in healthy and delicious products that parents can trust for their families.

It must also be very professional, so that product distributors, retailers, buyers and other elements within the sales channel can see them as bonafide professionals.

Please keep in mind that this is a food based business specializing in healthy all natural products, not simply a cookie company. Concepts need to reflect this.

We want to replace the existing logo design completely. (see attached logo) We believe that the current was meant to suggest chocolate goodness filled with yummy, healthy happiness.... Ahhh, well this is why we are on the job right?

Logo must be clean, simple with special emphasis on typography.
Please use a color pallet that uses edible colours

• Feel free to be creative, however the client would like to see concepts that keep to the look and feel of the logo sample provided. It must be distinct and recognizable.
• Illustrations are fine but we do not want anything too "cartoonish"
• Logo MUST work in monochrome as well as color, if a color logotype is presented
• Impeccable typography please - no dingy fonts, we will pay for the font if need be.
• Needs to be scalable – We will use this logotype for everything from a large wall sign, website and t-shirts to business cards. Absolutely no clip art please.
• We will require a full color and black & white high res .jpg, an .eps, a .gif and a .psd (RGB) & (CMYK) psd (layered) so we can separate the images and also be print ready.
• We will also require a stacked or horizontal variation of the logo if the design allows.
• Verb Strategy & Creative will own the logo 100% with no usage by anyone else.
We have open minds - surprise us. We will monitor the page regularly to provide feedback quickly.