Concurso concluído

Japanese F&B Concept Brand Looking to Roll-Out Across China

Usami precisava de um novo design de logo e criou um concurso na 99designs.

Um vencedor foi selecionado entre 125 designs enviados por 21 designers freelancers.

125
entradas
21
designers
1
vencedor

Como Usami começou a jornada do(a) design de logotipos

Nome da empresa

Bentos / 本托斯

Visão geral

I have been living and working in Beijing for ten years and now am looking to kick off my own venture. I come from a very diverse background, I am half Japanese half Scottish, but I have spent most of my life living in Asia.

This venture is an food & beverage project, however the aim is NOT just to open one restaurant in Beijing... I am looking to develop a brand name and roll-out this concept in major cities across China's eastern coast.

The brand will be huge in this project and it will pose as the identity of the business that will hopefully make its way through Beijing, Shanghai, Tianjin, Suzhou... and more if all goes well...

The culture of this brand will be very international... even though I will be rolling this venture out in China and a large proportion of our audience will be local Chinese, there are also a large number of international expats living here and this concept will also be targeting them. And as with many things in China, the local market follow international trends, therefore I want this brand to have strong local and international elements...

The key for me is that the BRAND is recognizable and people will feel that they already know it upon roll-out...

It really needs to be catchy as hell... to both Chinese and Foreigners alike...

I can't wait to see where you guys take this and really want to see designs from all angles...

Good Luck...

Conte para a gente quem é você e quem é seu público alvo

Firstly I am targeting lunch time business...

The target audience will be emerging middle class Chinese and expats living in China working for large multinational companies. They will be people looking to grab a quick bite for lunch, either through pick up at our retail outlets, or delivered straight to their office...

We will be targeting people that want to eat healthy, people that don't want the hassles of ordering, people that want to know they are getting the same thing day in and day out... People who want goodness straight out of a BENTO box...

All the outlets will be located in high-end office buildings. I'll be looking to compete with the likes of Starbucks and Subway... both incredibly strong brands but have serious deficiencies offering tasty food...

The people that I need to be enticed to the BRAND are people that can order my Japanese Bento boxes everyday of the week...

Requisitos

The only requirement that I have is that the brand has both the English 'BENTOS', and the Chinese '本托斯'. The Chinese may change in the coming weeks, but will most likely be three Chinese characters.

There will also be a sub-line that will be included but I have yet to finalize this. But to give you an idea, it will be on the lines of,

"Bentos - Tasty Japanese Meals in a Box"

DO NOT INCLUDE THE TAG LINE JUST YET, BUT DESIGN A LOGO THAT CAN HAVE A TAG LINE ON THE SIDE OR UNDERNEATH.

And the sub-line will also have Chinese...

This BRAND will be the life of the business so I want something that is super catchy and something that also has timely qualities...

Simplicity generally rules in these businesses and tends to be my preference. But I am very open at this stage on how you go with this, and I look forward to seeing a wide range of ideas and directions with this.

IN terms of striking a balance with the English and Chinese, I still want the English to be the main element of the BRAND, with the Chinese as the translation. I want it to seem as if it is a concept brought in from overseas...

If you are unfamiliar with Japanese Bento boxes, they are essentially a whole Japanese meal in a box. They are ready to eat meals that you would eat straight out of the box cold. All the meals will be pre-prepared branded boxes that customers will either pick up and go, or have delivered. But the main buying point st that the meals are healthy, tasty, convenient, and affordable.

Andrew

Pacote personalizado

US$695

Destaques pagos

  • Destaque no Twitter

Destaques grátis

  • Concurso oculto
  • Garantido
  • Rápidos

Arquivos Finais

AI
EPS
PDF
PNG
JPG

Nós encontramos alguns concursos semelhantes que você pode gostar

US$299
We teach high school students high school students about the careers available in the construction industry and try t...
design por BoostedT design por BoostedT design por responsif
37
entries
13
designers
AU$399
Commercial Cleaning...specialising in office cleaning
design por Zhu2hui design por Zhu2hui design por Bluebubble
50
entries
17
designers
US$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design por suketi art.. design por heaven.wr design por gopal lv
154
entries
43
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design por jayquai05 design por chrisjeffryes design por indraTrikz
148
entries
37
designers
US$299
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
design por Araisya design por rokhimbarokah design por Mbah Muhdi
30
entries
13
designers
US$499
Not Trump supporters...
design por aeperi design por aeperi design por elis nawati
16
entries
5
designers

Nós guardamos um lugar para o seu concurso de design de logotipos.

Comece agora mesmo
US$299
design por g roland design por g roland design por betiobca
179
entries
41
designers
US$799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
design por ReyvanJaya design por ReyvanJaya design por ReyvanJaya
73
entries
15
designers
AU$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design por Enola design por VitoVitorino design por VitoVitorino
103
entries
20
designers
US$299
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
design por ZALMA_212 design por ZALMA_212 design por ZALMA_212
65
entries
19
designers
£199
We are a fireworks display company...
design por nugra888 design por borzoid design por papah jahat
36
entries
12
designers
£199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design por Addictive Ads design por Addictive Ads design por Addictive Ads
149
entries
32
designers