The only requirement that I have is that the brand has both the English 'BENTOS', and the Chinese '本托斯'. The Chinese may change in the coming weeks, but will most likely be three Chinese characters.
There will also be a sub-line that will be included but I have yet to finalize this. But to give you an idea, it will be on the lines of,
"Bentos - Tasty Japanese Meals in a Box"
DO NOT INCLUDE THE TAG LINE JUST YET, BUT DESIGN A LOGO THAT CAN HAVE A TAG LINE ON THE SIDE OR UNDERNEATH.
And the sub-line will also have Chinese...
This BRAND will be the life of the business so I want something that is super catchy and something that also has timely qualities...
Simplicity generally rules in these businesses and tends to be my preference. But I am very open at this stage on how you go with this, and I look forward to seeing a wide range of ideas and directions with this.
IN terms of striking a balance with the English and Chinese, I still want the English to be the main element of the BRAND, with the Chinese as the translation. I want it to seem as if it is a concept brought in from overseas...
If you are unfamiliar with Japanese Bento boxes, they are essentially a whole Japanese meal in a box. They are ready to eat meals that you would eat straight out of the box cold. All the meals will be pre-prepared branded boxes that customers will either pick up and go, or have delivered. But the main buying point st that the meals are healthy, tasty, convenient, and affordable.