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We want to be the top product review site on the web for families. We are going to be integrating new features and sections into the site as well as our new blog section for consumer news.
We would love to have the logo incorporate a female profile or figure but here are a few things to think about:
1. No Cartoons - we want it to be playful but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy. We want to have a friendly feel.
3. The typeface should be clear, simple and bold. We want something that stands out.
We need something with long lasting impact yet fun and friendly.