We are a team of experienced tech entrepreneurs in the process of creating our next great startup. We're creating and launching the new company through a business accelerator (similar to YCombinator), so our company will get media coverage - which means your design will get media coverage!
We are passionate about technology, startups, and great design! We are a web analytics company focusing on conversions, but this doesn't mean we (or the company) are dry and boring. Not a chance! What it does mean is that we need a design that is professional, stylish, clean, and conveys authority, but also is not stuffy at all.
Our target market is solo-preneurs up to medium sized businesses. We focus on helping website operators increase conversions, whether those conversions are online sales, signups for a free newsletter, or registrations. Because we're business-related, our logo has to help instil confidence and professionalism, but a beautiful design is critical...and we don't want to appear stuffy or too corporate.
We believe in simple elegance - clean, stylish, approachable, and professional all at the same time. We do not want any cartoons, clip art-looking logos, or anything childish. Colors are fine, as long as they aren't overwhelming or 'loud'.
We also want to avoid the obvious designs, like a giant spring or the change of seasons, as well as flipped/reversed letters, etc. Images are fine, but we're open to a completely typographical solution. In addition, while we are a web-based software as a service, we don't want the logo to be a cliche web 2.0 design.
Keep in mind we're a web-based service, but we'll also use the logo for business cards and related items.
The name is two words and should not be mushed together - i.e., Spring Metrics, *not* SpringMetrics.
Some elements we're trying to convey....
answers (we provide answers, not just data points)
action (answers you can take action with)
results (analytics tools give you data, not answers with which you can take action to get results - more conversions)