Searching for an original, simple but bold Icon & new logo which includes company name or can be separated and both recognized individually. Would like to see what can be done with the Z or Zephyr on its own as the icon element.
a 'Zephyr' is a wind, & was the Greek God Zephyrus.
Think wind, compass, nautical, waves, beaches, palms, These are just ideas, not necessarily needed to be included.
Kitesurfing can be an extreme sport but my customers tend to be older & wealthy, so more like a SURF industry type logos should suit.
No images of kiters or kites - unless you can incorporate a HINT of their shape into the logo.
Please don't waist your time designing a logo that hasn't been researched. A bit of research of kitesurfing and other surf & kite surf industry logos will help.