This is our second attempt to a logo. We launched a contest last year before the website was developed, and choose a winning design, but since we realized that it did not fit the personality of our company or for that matter it didn’t give us a distinctive identity. After searching people icons for days we finally came up with our current logo by ourselves, but we lack the creative innovation and skill to generate a crisp trendy hip looking logo.
Now that we have our site developed, we're working on a revision and it’s a good time to really hit the target with a great logo. In short we are a Las Vegas based display company that specializes in cool efficient booth designs for a great price.
Our customers are exhibitors. Our primary market is Las Vegas where we are located, but we work with companies from around the US destined for any city in the US. We compete on design and price and reputation, kinda like you.
Our website is our primary prospecting tool and sales tool...we really have just a few seconds to convince prospects that we have the experience, resources, creativity and price they need. Once we've established credibility, customers go thru a process of extracting needs and wants, likes and dislikes before we generate a rendering and quote. We provide booth design, booth graphics and trade show services to help our customer from start to finish of the shows they participate in.
You can reference our website http://www.exhibitpeople.com, and I've attached a mock up to show you how our homepage will be revised, which includes a logo idea we sort of like. I've also attached an image to show you ideas we liked when we were hunting for icons.
We struggled to find an icon that communicates who we are or what we do. Last time we tried to focus on people shaped icons but it proved hard for designers to generate great ideas. Most submissions were clip art people icons with a variety of fonts used for Exhibit People.
We like the logo concept in the mockup (using the rectangle blerb box) but we haven’t come up with a cool idea the blerb box in particular. We played with the quotes " version, and with one people icons before deciding to let you professionals take it from here.
We will be picky about this logo, and will only award if we love the new logo. My guess is that the winning logo will be one that is a custom icon, by someone good at custom buttons and such. We don't think the winning design will be one that used existing clip art. The icon is the hardest part, but the icon and font must look crisp, cool and hip and professional. We're trying to appear like we're in touch with young entrepreneurs.
Thank you for your interest and your effort! Let me know if you have any questions.