At Luminem we are proud to take on the next step in energy efficient lighting. Our product competes with large companies such as Philips etc. and compares very favorably.
We are targeting energy aware commercial lighting consultants, providers and installers. Our audience is mostly male, middle aged and culturally diverse.
We have found that aesthetic appeal is important as women are often involved in the interior design stages.
Our products are environmentally friendly (more so than CFL lights!), easy to use and have a long lifetime.
The logo should show elements of warmth (lighting solutions), quality (long life of product) and environmental benefits (energy savings/environmentally friendly product)
The logo will be used online and on letterheads. It should be simple, clean and bold.
Our initial thoughts are a stylized capital L (for Luminem, Light, LED)
See attached gif for general inspiration
BUT we are open for new ideas!