My goal is for the logo to look like a startup, not like a corporation or a law firm. I want it to look stylish and modern but NOT corporate-y. So if it looks like a logo a law firm would use, it’s probably not the right one. Should be cool/interesting/and generally more playful than most I’ve seen. See the samples I picked out from 99 Designs, which generally look more playful.
No All Caps. At the most, do title caps (and maybe all caps for the GPS; but “legal” should never be all caps). But all lower case might be best.
Aim for Sans Serif Font.
NOTE: Preferably the logo will have something that could standalone as representative of Legal GPS if we don't have the "legal gps" phrase next to it. Probably whatever the icon representing the GPS thing would be this (if it’s a GPS marker or whatever you chose)
Colors should probably be different between “legal” and “gps” but not required -- depends on how good it looks.
Some type of derivative of a GPS map marker is probably best, that seems to look good -- but want it to have a stylish original spin (as opposed to just a single color map marker). I already have a ton of options of normal-looking map markers, so I’m looking for a cool spin on that in some way. Probably don’t want “LG” within the marker. Also the “LG” looks too close to the tech company “LG.”
Don’t use legal symbols like “scales of justice” or a “gavel” or anything like that. That looks too much like a law firm.
Please make sure tagline is included -- I need it so people don't think the "legal gps" covers all types of law. It only covers law related to entrepreneurs.