Additional info added 9th Feb.
Don't get too hung up on the word "baby" - the average age of the children we look after is around 8 years old - and they range from new born to 14 years.
We are not wildly enthusiastic about images of babies or pacifiers ("dummies" in Britain).
Sitters.co.uk is Britain’s favourite evening childcare provider and babysitting agency. When the service first launched in 1999 the telephone was the main form of contact for clients and to reflect this our logo was created incorporating our freephone number. Today the vast majority of new clients find us and make first contact through the web. We now want a new logo that is not focused on the phone number but instead includes our web address sitters.co.uk.
Our target audience are busy parents who need a convenient, reliable and trustworthy service so they can enjoy an active, stress-free social life. Every month we help thousands of parents make evening childcare arrangements all with the convenience of secure online booking. See sitters.co.uk.
The submitted logo designs must be modern rather than traditional, and sit appropriately within the http://www.sitters.co.uk homepage. Professional, reassuring yet fun would be key ideas.
The logo and font style needs to be simple, sans serif and not too intricate.
The web address - sitters.co.uk - could form the entire logo or it could perhaps sit under the word Sitters. No telephone number is required as per the existing logo.
It must reproduce well across all media and have a version that can be reproduced in single colour although the online version can have more depth. Our company colour is Pantone 288 (blue) and this must be the primary colour used.
Final file needs to be a vector file, preferably in Illustrator .ai or .eps format.
Good luck and thanks.