We are launching a new website for trading foreign exchange (FOREX). The primary product will be trading software for lease. Possible future products would be forex trading signals or an advisory newsletter. A trading syndication model is being discussed as well. This is where the trader’s account would be auto-traded for them.
The web site is at http://www.expersignal.com/
The website is being modified by another designer at the moment so please ignore all colors on the website. The logo at http://www.expersignal.com will be replaced with the winning logo of this contest.
The trading software relies heavily on very advanced mathematics and physics, including pattern recognition technologies. The current waves on the website were a play on the mathematical wavelets used in the software; however, you don't have to use waves at all.
The two core ideas for this trading software are that is uses very advanced technology and it helps traders and investors find safe trades.
Target audience is foreign exchange traders with experience with trading software and are 30-60 years old. Majority of clients will be over 40 years old and have at least $10,000 to trade with. Many traders have much larger trading accounts. The target audience is affluent and active traders.
We are looking for a unique, creative, bold logo that is catchy and professional. Nothing too crazy but something that is nicely brandable, unique and easy to remember. Colors should project an image of safety and strength with good contrast as it has to look good in black and white.
Design should be:
- Effective without color
- Scalable (should be able to look good if 1 inch in size)
- Relevant to trading foreign currencies
Clean, simple, recognizable with a pleasant typeface. Creative/Custom font is preferred. You can use a commercial font if the cost for us to purchase the font is under $50. If you want to use a commercial font that costs over $50, please contact us before using it.
Logo can be a text only logo (see Coca-Cola, Disney, IBM etc), image logo (Apple, BMW, etc) or a combination of text and image (Evian, Nike etc)
Do not use color gradients or photographs.
Only use Pantone colors.
Use a maximum of 3 colors.
Please don't use stock images or clip art in the logo design
The files we need are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Copies of any fonts used