270 red is just starting and since we are great believers of the power of the crowd, it became obvious that we should challenge the 99 designs community to help us get a great logo.
270 red is a communications management consultancy. We're somewhat between a management consultancy (McKinsey, AT Kearney, BCG) and the public relations consultancies (Edelman, Burson-Marteller, Hill & Knowlton).
270 red is a curious name. 270 is not just a number. Think of it as a direction, actually 270º. West. Going West. For us, it's a sense of direction. Red is simply that, red. With all the meaning that the color has.
We don't have a pantone for the red. We're open to ideas. We're also not decided on having 270red or 270 red, or even 270 RED or 270RED (albeit these last two seem to aggressive).
We're going to be speaking mostly with corporate types. CEOs, Corporate Communication Managers, Marketing people, Consultants.
So, it's pretty much a very institutional target audience that is looking into a very traditional brand. Still, I'm betting there's a lot of creativity out there.
We're looking for a simple logo. Something simple, yet remarkable.
Something we can use in color, but also in black and white. Something that sets the tone.
This is our starting project. We're just looking for the logo, though if you're up to it, an icon to simbolize 270 red would also be cool.
We're going to use this all over the place, but we'll be coming up with projects specifically for stationery, site, twitter, etc..
Surprise us. Let's see what you can do with three digits and three characters :)
If you have issues, questions, doubts, remarks ... put the pressure on us. We're here to help you help us :)