Como Monex começou a jornada do(a) design de logotipos
Nome da empresa
Monex Canada: Échange de devises corporatif -- Corporate currency services
Who we are: Young corporate foreign exchange specialists going on their own to offer their clients better rates and better services than are currently available in the marketplace.
What we do: Small and medium sized companies who buy or sell goods in other countries, are often unable to get preferencial exchange rates at the banks like the big companies. We offer the little guy the same opportunities as the big guys.
Conte para a gente quem é você e quem é seu público alvo
Our customer base will be small and medium sized businesses in Canada who buy or sell their goods on the International market. All industries and all types of businesses apply. We deal with everyone from farmers to high tech companies. They key is we want our small and medium sized business clients to get the impression that they are dealing with a well established, secure, intelligent financial institution. We also like the idea of targeting fellow entrepreneurs like ourselves.
You are free to be creative and in fact we ecnourage it. But bare in mind we are a financial institution and we need to look corporate to inspire trust and security.
The logo will be used on our website, business cards, pamphlets and letterhead. It may also be printed in gray-scale.
Things we like:
- White backgrounds
- Conservative colors (earth-tones, black, primary colors)
- Flipped letters and upside down letters are OK.
- Logo should be in one or two colors on a white background.
Things we don't like:
- Dollar signs (or any other currency symbols)
- Fluorescent colors, or any other young colours (pink)
- Complicated icons
Attached are some logos from our primary competitors.