Lampari is a French SME created in 2013 and editing design luminaires (for now, but it will edit other types of furnitures then. Please do NOT focus on luminaires). The luminaires are intended timeless, but paradoxically, very contemporary. Rhoda is the lamp flagship brand. It is part of a "modern vintage" movement that might recall the iconic brands Jielde or Schottländer.
(Some pictures of the Rhoda: https://goo.gl/AeW3zD)
The range is rather high. The product is made in France in the traditional way, in a Marseilles workshop. The target is an upper class, urban, design-conscious, and drawn by young confidential brands rather than large conventional trademarks that became obsolete.
We follow other brands, from other industries, which, as Lampari, are still confidential today. They are into product quality, where the material, design and handicraft production quality are fundamental and combine with "modernity". Here are some example: Ona (http://www.onabags.com), Pete Sorensen (http://www.petesorensen.com/fr/).
Some brands, identities and logos, or projects from the web also echo and we believe have part of Lampari's DNA. https://instagram.com/, https://milesandlove.com, http://www.hypickers.com/. Important, you can also guess that the upcoming e-commerce website will have a pure light design just like Ona or Hypickers, with beautiful "in context" photos, blog etc.
Finally, other brands we follow (from far) are instead installed, but renewed: Leica (http://us.leica-camera.com/Corposite) http://www.vespa.com/, http://www.diesel.com...
Today we wish to review the visual identity of the brand, with what you understood from it reading the brief. The logo should reflect this complex personality described above : Timeless but modern and vintage. Young but classic. Sober and simple, but sexy. French, why not. But this is not a necessity at the same logo. A version may integrate the tagline. It is not final yet, but for the purpose of the exercise, you can use "Créateur français de luminaires et mobilier". We will update the tagline as soon as i have the final one.
It is therefore appropriate, in this process, to forget all you can see of the brand online today (and mostly, it's current logo)