Como Abdallah1 começou a jornada do(a) design de logotipos
Como você é conhecido?
Qual é o slogan da sua empresa?
Conte para a gente quem é você e quem é seu público alvo
Company background: Just like Uber, mathwa as a platform provides rooms with standardized quality and price for airline passengers.
The customers buy the services from tusted mathwa co-brands with the low cost airline and don’t care who the hotel asset partner is?
Company Vision: Our vision is to create value through developing low cost hotels for low cost airlines and sell these through Mathwa platform as an integrated product.
Target audience : mathwa is a platform business like Uber with three key ecosystems – airlines, low cost hotels and end consumers i.e. airline passengers who stay at hotels.
Business Model: mathwa is a low cost budget hotel brand, which will focus on the unbranded un organized 1-2 star hotels and create a cobranded airline product (like Mathwa-airline name). It works with hotel owners to create a branded standardized product and sells it exclusively for low cost airline partner.
It provides airline passengers a seamless opportunity to book and stay as an integrated product and this is available across all the key destinations of the airline
Qual o segmento que sua empresa está mais relacionado?
Viagens e hotéis
Quais as cores que você quer ver no seu design?
Escolha dos designers
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Brand personality: The brand is a next level Airbnb, so it needs to be striking yet simple, have an icon to be representative and portray a young, fresh and energetic feel.
Being a budget hotel, it should also portray minimalism and be able to be used as a co-brand with any low cost airline for example mathwa flydubai or Mathwa Air Arabia etc.
Once the logo is designed & approved, we'll need to design samples for logo applications such as exterior branded hotel building, interior branded hotel room & reception, hotel shuttle, hotel room traveler kit/accessories.
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