The world has become a much smaller place with regards to how businesses transact with customers, shareholders, the media & an interested public. Communication is now measured in seconds, not days, and the need for businesses to communicate valuable info to stakeholders quickly is a priority. Tech advances now make it possible to not only read about business news, but we can now hear audio, see videos, and watch realtime trading information on televisions, computer screens and mobile devices.
Businesses require easy access to the tools that allow them to communicate with stakeholders in an affordable, innovative and straightforward way.
Introducing 'BoardCast News', a service that gives companies the tools to easily 'boardcast' valuable information combining established online distribution methods combined with a growing suite of social media based technologies.
A major feature of what BCN will offer is the ability for the client to quickly and conveniently communicate their message to key stakeholders (be it shareholders, the media or the market in general) no matter where they are.
BCN will be up to the minute company product announcements, share price and stock market information and much more. Our clients are predominantly Australian company execs whom will pay for the privilege of being able to effectively communicate to their audience on a local & global scale.
Boardcast News has 2 target audiences, it's prospective clients whom are in the main public company executives and stakeholders of these listed companies whom would be interested in learning more about them.
In general terms the websites audience will include anyone with a keen interest in business news, the stock market, investment etc... with a particular focus on publicly listed companies. Men and women are equally targeted. Age group 18+
Boardcast News is looking for a logo design that encompasses the brief listed above. It will sit alongside successful international business media outlets such as
It will need to be iconic, bold, clean and unique, that is, not aligning too closely with well recognised generic icons.
As the service will be employing the latest social media tools for content distribution, the winning logo needs to also be able to sit alongside iconic brands in the social media space.