ForceGuard is a brand of chemical coatings that protect from extreme forces such as abrasion, tear, explosion and can even stop and contain large scale military rounds and explosives. When an industrial, commercial or residential structure needs protection, then ForceGuard can cover it.
Applications include railcar interior and exterior surfaces, building wall, roofs, floors, fire protection, hurricane protection, sewer manholes lining, automotive applications, and chemical storage containers.
Male, ages 25-70, Architects, engineers, contractors, business owners, R&D and corporate executives, construction supervisors
-Some type of depth, reflective quality that conveys a premium, strong structure, the current Volvo logo and UPS logo has some of this depth
- Good reproduction on labels, corrugate, T-shirts, etc
- There is an obvious military relation to the brand and name, and the logo would ideally have the same polish, strength and "forcefulness" as an airforce, marine or other unit
- Color schemes to stick to would be black, blue, metallic greys and silvers and possibly green.