Como Josh Stuart começou a jornada do(a) design de logotipos
Nome da empresa
ACORN Canada is among the largest community based membership organizations in Canada with nearly 30,000 members in 20 neighbourhood chapters in 4 cities across Canada.
Since ACORN Canada's founding in 2004, we have taken action and won victories on issues of concern to our membership. Their priorities include: higher wages for low wage workers, regulation of predatory payday lenders, better housing for tenants, and increased investment from banks and governments in working family communities.
ACORN Canada achieves these goals through organizing new communities to build the power necessary to win change through direct action, negotiation, and legislation.
ACORN Canada's goal is to build a powerful dynamic national organization for low and moderate income families. We believe that transforming the conditions that adversely affect millions of Canadians can best be achieved with a national active membership - members deeply invested in their organization and focused on lasting socio-economic change.
Conte para a gente quem é você e quem é seu público alvo
There are 3 key markets that will see this logo:
1) Membership: Our core demographic is low to moderate income families that we want to to engage into our organization and campaigns. Theses members are demographically (but not exclusively) urban, women, 35+, have kids.
2) Funders: These are institutions that fund our work. They are more conservative than members, supporters. They support the organizations because of our advocacy work and the support of our growing membership.
3) Supporters: These are folks who support our campaigns in the general public. They are: politically progressive, vote NDP or Liberal (Read: Democrats), they live in a larger city, own their own homes, disproportionally women.
Our board of directors has signaled a few key pieces that must be included in the new design:
-"ACORN" must be capitalized - "Canada" does not need to be caps
-A maple leaf must be included somewhere (We're Canadian, eh?)
-The current 'acorn' portion of the logo (minus the circle) should be preserved in some fashion.
The logo must be clean, professional, and find balance between the "fight the power" nature of our advocacy work, and the organizations role as one of Canada's high profile national non profits.
Attached are a variety of current variations of the logos.
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