Logo Design for Home Buyer Centre

Home Buyer Centre

We are home buying agents, helping homebuyers throughout the UK to search for and buy their ideal home. Our service is provided both through the web and through retail outlets on the highstreet.

Purpose of the logo

The logo will be used for shop fronts as well as print and web marketing.
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Logo Design Brief

We know what logo we want, we just require a designer to professionally create it for us, and provide it in 3 colour schemes for use on different marketing media.

We require a logo which is like the Natwest one attached, the only differences are that you must use our brand icon (see attached) instead of Natwest’s one, and choose a font that works well with this icon and our colours. The colours we use are white, dark blue (as per the Natwest logo) and red (as per our brand icon). Also, we would like a keyline around the logo similar to how Winkworth have done it (see their logo attached).

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The 3 colour schemes we need are:

1. White text and red brand icon out of dark blue background (as per Natwest logo) and white keyline border.
2. The reverse of above: Dark blue text and red brand icon out of white background and blue keyline border.
3. One colour logo: Silver. For use as a shop window decal in both positive and negative variations i.e. silver out of clear background and clear out of silver background. (see example attached).

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Font

Our brand is a professional yet friendly high street brand aimed at the full range of home buyers so the font you choose should reflect this. See an example of a font we like attached.
We are open to you using upper case, lower case or a mixture of the two, whatever works best.

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What we don’t want

Please do not add any other graphics to the logo at all. No houses, windows or roofs etc

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Format of the logo to be provided

Please provide the original artwork files (for example Photoshop files) for the logo in the 3 colour schemes detailed above. We need the original artwork files so we can vary the size of the logo for different print or web media without losing quality.

In addition, for colour scheme 2 detailed above, please provide the logo on a transparent background as a separate file, so we can add to our website http://www.thelocalagent.co.uk. This will allow the logo to work with the shaded grey background of the site.