Headsmartz is a businesss that has developed a unique patented design for a Baseball and Golf protective cap that looks like a standard cap. The insert technology developed by Headsmartz can be used across many headwear applications.
Headsmartz intent to beclome the leading creator/brand of cool protective headgear that is most favoured by sports fans globally.
The Headsmartz Brand Essence/Personality - is about innovating safer solutions without compromising cool.
Headsmartz have developed a positioning statement to sit with the brand "There's no compromise for coolness".
Headsmartz customers are sports fans and players from 5 - 50.. They are competitive, active and care about looking cool.
Attribtues of the Business: Tenacious, innovative, creative, thorough, committed, cautious, socially responsible
Benefits of the product to the customer: Less injuries, increased sales (retailers, sporting clubs), improved retention (retailers, sporting clubs)
Emotional rewards to the customer: Pride, peace of mind
Values of the company: Competitive, Active, Cool
The Headsmartz product will be sold via licensing deals with other sports wear manufacturers. So the target market initially, are the sports wear companies.
The logo needs to incorporate the positioning statement as part of the design.
It needs to be used across various applications:
- On the product
- Business cards
- Video showreel showcasing the product
- Email signature