Concurso concluído

Logo design for new meat selling initiative OKvlees.nl

Peterkolster precisava de um novo design de logo e criou um concurso na 99designs.

Um vencedor foi selecionado entre 169 designs enviados por 33 designers freelancers.

169
entradas
33
designers
1
vencedor

Como Peterkolster começou a jornada do(a) design de logotipos

Nome da empresa

'OKvlees.nl'

Visão geral

‘OKvlees.nl’ is a website+store selling organic and free-range meat to consumers interested in tasty, healthy meat and they take animal welfare serious. Antibiotics, hormones and other non-natural substances are not used in growing the animals. The animals live their lives as natural as possible on a farm. The farmers will receive a fair price, thereby creating a sustainable, economically sound supply. The pricing of the meat will be significantly below that of specialised organic or free-range butchers.
The meat has a high Quality (tastier than regular meat), is Healthy (due to absence of hormones and antibiotics) and the offering is Transparent (it is possible to trace back the farmer where the animal lived). Core values for the brand are down to earth, proud, passion, reliable, and fair.

Conte para a gente quem é você e quem é seu público alvo

Target customers are well educated and care about animal welfare and environment. They are unhappy with the current meat offering in retail. They care about their family and want to offer tasty and healthy meat at every day’s diner table. For the target audience, the current offering is too expensive and/or the availability is too low (either in completeness of product range or in distance to the selling point). They are a non- or light-user of organic or free-range meat. The target audience can be characterised by adventure holiday and not a organised group-travel; enjoys cooking and not take-away junk food; active (walking, biking) and not a TV addict; fuel efficient car and not a SUV, socially involved but not the first to join a protest march; down to earth and not philosophic; quality newspaper and not a tabloid (‘the Sun’)

Requisitos

Typographic:
- The brand ‘OKvlees.nl’ should be used as a logotype
- The brand ‘OKvlees.nl’ must be designed in a way that it’s visually leading
- ‘OK’ and ‘vlees’ and ‘.nl’ must be typographed in a way that supports the readability and the difference of these words
- The typography must make a powerful impression without being rude

Image/ornament:
- Additional to the type we want an image or ornament
- The typography is leading
- Images or ornaments must be complementary to the typography
- Must be meat related
- Styling must be modern

Font:
- We prefer contemporary fonts (no Times Roman or other clichés)
- We prefer fonts with a relative big ‘x-height’
- Preferably a font family with display fonts and bold fonts
- The typeface used must be powerful though sophisticated

Feeling:
- Modern and trendy
- Not hippie, not flower power
- Ease, being in control, leading
- Related to preferences of the target audience
- Bright and cheerful
- Healthy and safe

Technical:
- 2 pms colours
- 100% (no halftones, no grids)
- must be applicable in black and white (copier proof)
- useable for offset, screenprint and PAL/NTSC screens
- Illustrator CS1 compatible and unlimited scaleable (Vectorized, Outlines)

For examples of logotypes we like, see examplesheet. One comment: the colours used should be more in line with our briefing

Pacote prata

US$555

Destaques grátis

  • Concurso aberto
  • Rápidos

Arquivos Finais

AI
EPS
PDF
PNG
JPG

Nós encontramos alguns concursos semelhantes que você pode gostar

US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design por cynric design por cynric design por MauraNuhiu
147
entries
53
designers
US$299
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design por suketi art.. design por heaven.wr design por gopal lv
154
entries
43
designers
US$299
Auto detailing on demand...
design por bentosgatos design por bentosgatos design por bentosgatos
47
entries
15
designers
US$888
We are rubber / silicone wedding band company. We make wedding rings for those with an active lifestyle...
design por heema design por heema design por cre8ivedepot
312
entries
84
designers
AU$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design por Enola design por VitoVitorino design por VitoVitorino
103
entries
20
designers
€459
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
design por Media.Avishek design por IvArt
186
entries
45
designers

Nós guardamos um lugar para o seu concurso de design de logotipos.

Comece agora mesmo
US$799
Polar King International, Inc. is the industry's #1 manufacturer of outdoor fiberglass walk-in freezers and walk-in c...
design por singhania design por singhania design por waldy
85
entries
38
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design por meltem design por Verybiglama design por Birva Shah
60
entries
16
designers
US$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design por shon_m design por shon_m design por shon_m
105
entries
30
designers
US$299
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
design por ZALMA_212 design por ZALMA_212 design por ZALMA_212
65
entries
19
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design por Dragona99 design por Dragona99 design por Dragona99
189
entries
14
designers
£199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design por Addictive Ads design por Addictive Ads design por Addictive Ads
149
entries
32
designers