Terri O, http://www.terriocraftprojects.com
I am a television personality and home arts expert. I appear on TV often promoting and teaching creativity through simplistic techniques which led to my brand “Terri O’s Super Simple.” My products range from craft kits, books, project guides, DVD productions, and almost anything that can help people be creative through super simple techniques.
Due to having a great following in my local market and industry, I have been able to brand my name with many of my ventures. So, in essence, my name as part of the product is important, hence always using “Terri O” in everything I do.
I am working on a larger national campaign and need to step up the image of logo and beyond. I am looking for a design that speaks to a variety of audiences with creativity in mind because we help empower people to be creative and reach their style within.
I am looking for a logo that takes my image to the next level. This logo will appear in a variety of publications, TV, websites, product packaging, and large format prints just to name a few.
The main audience is women who are looking for easier ideas in bringing creativity into their lives. I help people at the basic level of crafts. Another way to put this is Crafting 101. At the same time, I help those with expanded levels of creativity as a mentor and source of information. The demographic of those who follow me is almost any female age demo at any income level. Basically… women!
Many of the current followers of my projects often refer to me as a “girl’s girl or very down to earth.” I am not the typical TV personality that comes across as unapproachable or stuffy. I feel I relate to the average “real” woman and do it better than anyone else.
The logo needs to have a very creative and crafty feel, without looking like a page from a scrapbook or a country magazine. I want to recreate the trend in crafts, not follow it. I want to be the trend!
I have some pictures that I have in my current logo that must be associated with the new logo. You can view my current logo at my website, and it is necessary to utilize the picture of me inside of the O.
Other than the image of myself in an O, I am open to design concepts. The O is very important.
Colors: I like it to be bright while maintaining an inviting feel. We want the colors to radiate positive feelings, no reds, yellows or black. Cool colors are preferred and something that would fit in a variety of applications, most importantly my current website, http://www.terriocraftprojects.com. I do like scrolls and curls to keep it on the feminine side however keeping it appealing to the metro-male as well.
I would like the possibility of using this logo with and without my picture included inside it. I need 3 different variations of this logo.
#1 Terri O
#2 Terri O Super Simple
#3 Terri O Super Simple Crafts
I need to establish the Terri O logo and then add the Super Simple logo element when needed..
and an added loop check out humanityfor
Needs: high res jpeg, Photoshop/Illustrator layered psd vector format in each of the variations