We promote eco-friendly children's products (toys, books, clothes, music, etc) that inspire a love for travel and teach children about the world, cultures and languages around them. To encourage a love for diversity and global consciousness.
Target audience: children between ages infant to 12 years. And targeted to parents and grandparents, mostly mothers and grandmothers. Income level mid to higher income group. Urban chic and crafty but classic. Emphasis on natural materials. Kind of like Gap meets Anthropologie.
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