Logo Development - New luggage item

ZIPnGO

We are a husband and wife team that has develped an innovative business travel luggage. We have applied for a patent and a trademark for the name. This luggage will appeal to the business traveler as is will make carry on travel much easier. We are looking for a logo that is professionla looking, sleek, and conveys travel message and defines our product.

The target audience is the business traveler. Although this is not a new market we are looking to develop a new niche of business travelers who are tired of lugging two pieces - a carry on bag and a briefcase - through airports. Our luggag combines the two pieces into one well balanced piece that makes it easier to go through security and to manuver through airports. The two pieces separate for stowage on the airplane and the briefcase can be used on its own once the business traveler arrives at his or her destination. The audience is the road warrior who wants business travel to be easier.

We are looking to improve on an existing design that we are attaching. The logo should express the name "Zipngo". Since the briefcase literally attaches to the carry-on bag with a zipper we want the "zipper" to be integrated into the logo.

The logo should indicate movement and we want a "silohuete" of an airplane taking off. We "Z" to fade away into the form of the airplane. The airplanes on the attached examples are too cartoonish and we want the silohuete to be much sleeker. If we can integrate the globe into the logo we would like that very much. Also including the zipper pull in some way in the logo would be nice.

The logo will need to be in colors that will "pop" on a black background since we plan to integrate it into the luggage itself.

Attached are two designs that we have been working on and some creative combination of these two is where we want to go.

We have applied for a trademark so the "TM" and "Brand Luggage" should be on the logo.