"Yellow" is a dockless bike sharing company. Our bike color is Yellow (RGB 255 221 0), (#ffdd00) or (CMYK 0 10 100 0) So the logo should apply on this yellow background. Also the logo main application will be on a bike frame. The more space on the frame the logo uses, the more visible our name is going to be. So, for example, an all caps logo might be a good idea. You can see mobike and ofo as benchmark for this dockless bike sharing, and "Cannondale" for how they apply their logo on a bike.
We need a logo that is a single color (probably black or a very dark color to apply on the yellow background), easy to read from very far.
There are 2 main applications: (1)The bike frame, on the side of the bike and (2) the app icon. So the logo needs a rectangular shape and another very squared/round for the app icon.
Our bikes are not fast bikes, so the logo should not aim to express speed, its a transportation bike. takes you from point A to point B, should be reliable, always there to help you with the last mile. You just get your phone, open our app and unlock a bike near you. You use it for 1 mile from the bus station to your office and leave it there. this is the idea.
Yellow is known color for transportation. Yellow cabs, some street signs are yellow, our bike is going to be yellow.
But there is no need for the logo to be super bike centric. You can use a "[Y]" for the app icon and use that Y in the work [Y]ellow or any other idea that you have.
Our customer is everyone that uses public transportation to more around the city. It's a first and last mile transportation mean. Or if you live next to your office, you might use our bike to work. Everyone but kids and very old people is allowed to use our bikes.
Please ask if you have more questions.