New Logo for established Cabinet Hardware Distributor

Alema Hardware

Alema has been a wholesale distributor of European and domestic cabinet hardware and woodworking supplies since 1982.

At our showroom in North Hollywood, CA we offer many types of hardware, not all of which are featured on our online store yet. They include hardware for cabinets, closets, furniture, woodworking, and more. You can visit our web site to get a more detailed idea of the type of things we sell: http://www.alema.com.

Our employees have many years of experience in the industry. Our approach combines our deep product expertise with a focus on great customer service.

We're looking at expanding our presence online and we're looking for an updated, more relevant logo and identity to use in that effort.

WHAT WE ARE NOT: We are not a general purpose hardware store like Home Depot. We don't sell hammers or hoses.

Future Opportunities:
We're expanding our online and offline marketing efforts as well as sprucing up our new web store. Pretty soon we're going to need some offline print ad design as well as online merchandising and ad graphics. Even if you don't win, if we like your work we'll get your info and probably be in touch.

Primary: Industry customers such as cabinet makers, woodworkers, interior designers, furniture manufacturers, etc.

Secondary: Non-Industry customers such as those buying hardware for their own cabinets or closets. For example, a couple remodeling their kitchen and purchasing new knobs / pulls for their cabinets.

We need a new logo to replace the existing one that's been used for over twenty years. Eventually it will replace the current logo everywhere: on our web site as well as on business cards, forms, ads, etc.

The logo should not be overcomplicated or fancy. Your logo ideas can be just our name or one with an image/icon beside it, no preference at this point. Just make sure any symbol is relevant to our business (no hammers or nails). We do not have a tagline or slogan that you need to include in your submissions.

Although we do carry some hardware for older cabinets or with an antique look, generally we're doing hardware for modern European-style cabinet applications so the logo shouldn't be old-timey or rustic.

Requirements:
- Must scale for use on business cards as well as print ads
- Should work against a white background
- Should work in both B&W and 4 Color (for B&W and Color print ads or B&W forms, e.g. invoices)
- Use web safe colors
- Logo should be legible on the web no larger than 400x60 pixels (*approx.*)
- Final artwork should be supplied in a vector format

FYI, the current logo was designed over twenty years ago and does not contain much, if anything, that we need to keep in the new logo. It might be good to carry over the color combination of Red / Blue but even that is not an absolute requirement at this point.

Expect FREQUENT feedback from me. Thanks everyone!