Como bakerwhitneyanne começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
my organisation is an Emerging Market macro research and consultancy firm. The audience is market participants - hedge funds and other asset managers. The business will produce regular macroeonomic and financial/asset market research reports, it will allow clients to view research through email distributions and on my website portal. I will additionally offer bespoke consultancy services in order to explore key macro questions and projects my client base demands. an example of the type of report i write might be "the sustainability of Turkey's debt-funded growth boom" etc. Quite high-level, analytically sophisticated research for a very advanced financial market client base.
Qual o segmento que sua empresa está mais relacionado?
Contabilidade e financeiro
Quais as cores que você quer ver no seu design?
Outras solicitações de cor
Hi - I would like to see some designs in the colour palette BELOW. I'm getting a lot of aqua colours and it looks too much like a bank. I have tested these colours in excel and they look nice so i'd like to see if they look good on the logo.
PLEASE USE THESE THREE COLOURS (they don't need to be precisely these RGB numbers, but something very close to this palette that works with your design)
1. a dark blue: RGB 85/105/125
2. a pink: RGB 235/205/205
3. a light grey: 228/228/228
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
i am pretty flexible on the design/don't have anything too particular in mind. I'd like it to be a blend of sophisticated/professional and modern, with some abstract imagery. don't want a boring finance type design...For the words I like the idea of all small letters (no CAPS) with the "em" in totem maybe a different shade or something to make it stand out (because it's emerging market - eg EM - research, so it's a subtle clue in the logo without being overpowering). the words could be all in one line or one on top of the other...they could be separated by a dot or something or else just a space...up to you...Id like the imagery to convey something emerging markety/ethnic in some way...doesn't necessarily have to involve native american/canadian imagery as you would find on a totem pole, but i like that kind of abtract/cultural look...think incan or aztec type style...also take a look at the Indian government's "make in india" lion image in the logo to get the vibe... another idea is maybe the logo could pixilate into abstract borders or something (there was one example of a bird that started solid on the left and then faded into dots on the right of the image that i thought looked cool in the styles i selected in the beginning of this brief - eg in the "assessing your style" bit)..but i'm open to other stuff. i'm open on the colour palette - maybe something in the calming spectrum of blues/greens/aquas/greys etc...probably not reds... i want to be able to use the same colour palette on my website design, and my document/research report templates as well as my marketing powerpoints/slide decks and business cards so that everything matches and there is a consistent brand identity. i will be making charts and visuals that likely will necessitate up to three colours....maybe whatever dominant green/blue/aqua and a grey or something easy on the eyes like that. if you want to use two colours i can always come up with a third matching colour to use in my visuals...the logo itself doesn't need to be multicoloured.
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