Como rob@fe começou a jornada do(a) design de logotipos
Nome da empresa
Australian Football Expo
We are an Event Management company who deliver high quality corporate and public events.
We require the creation of a logo (and website design) for a proposed football (soccer) exhibiition.
Conte para a gente quem é você e quem é seu público alvo
The Expo will attract a wide range of football enthusiasts of both sexes, predominantly:
- Football Fans 14-35 yrs
- Football Players 8-28 yrs
- Coaches and Administrators 30-50 yrs
- Parents with children Under 14
Logo must very clearly visually convey the expo as a SOCCER expo therefore removing any ambiguity of the term football as used by other codes (Rugby, AFL etc). Incorporating a soccer ball into design would be desirable. As well depicting a sense of action. We would also like any player imagery to be inclusive of male, female and kids but not essential.
Logo must incorporate prominently the name “Australian Football Expo” and the location and dates of the expo which will change each year e.g. “Melbourne, 11-12 June 2011”.
We would also like to be able to attach a tag line when appropriate (for example on the web banner ) such as “The ulitmate football experience”.
Logo should have a modern, 21st century urban feel that will appeal to both young and middle aged male and females.
No particular colour requirements
Design will need to be applied to both screen and print from letterheads to large format banners and T-shirts etc. If possible we would also like it to work in black & white for printing letterhead.
Key words to describe the logo we desire are: Fast Action, Urban, Mondern, Futuristic even!
I have attached some links below and attached a file with some good examples as well.