I want to stay away from too much of a 'web 2.0' look or any other fad look, but have more a serious yet approachable look and feel.
As in Subooa Studios was someone you would feel comfortable working with, but at the same time you had the trust that the work was going to be top notch.
Ideally, I'll want to use this on business cards / letterheads / invoices etc as well, so it should be able to be used on a range of formats.
There's also a high chance that I'll want to add a decal of the logo to my car / create signage, so if possible being in vector format would help out with that.
Since I'll be marketing via Twitter as well, an avatar version would be nice. Although not a solid requirement.
The files required are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images / cartoons / clip art in the logo