I want to leave this fairly open-ended, but I have a few requirements:
-Should convey professionalism: this is a brand in and of itself, not a fantasy game fansite or blog. I'd like to steer away from fantasy fonts.
-Should "pop" against a dark background.
-I would like to have an icon logo that can stand alone, and matching text-logo.
-I really like http://99designs.com/contests/5906/entries/202 in terms of both text and logo.
-If needed, the name can be broken into two words with "Immortal" on one line and "Craft" on the next line.
A large portion of the audience will be World of Warcraft players. Also represented will be WarCraft 3, StarCraft, Counter-Strike, QuakeLive, and others. Please check out the sites for these games for an idea of audience.
I want the overall mood to convey that this is a place to come to get an edge over the competition, and take your game to the next level. It should lean more toward being badass and less toward being educational. It should also feel like this is its own brand - independent of any one game.
I'm not really set on color, but to compliment the mood of the above games, it could include orange, blue, or red. However, it should contrast against a dark background so I don't want it too dark. Or something else - it is up to the designer - as long as it looks good on a dark background.