Conte para a gente quem é você e quem é seu público alvo
Young women, typically in their teens.
Logo should contain colors that are relevant to the target market. I'd really like to play off the R Us part (the domain is actually ChixR.us), so those bits should be accentuated. Let's just try not to copy and infringe on Toys R Us' logo.
Would be great to have a girl character somewhere in there if it fits.