Robert C. Gross Associates LLC
Robert C. Gross Associates LLC is a newly-organized full-service commercial conflict resolution and consulting firm based in Salt Lake City. The founder has spent 30 years as an executive, attorney, board member, and CEO in both the private and public sector. Bob has now formed his own company, and is building a Web site featuring his four main services--mediation, arbitration, consulting, and speaking.
The mediation and arbitration arms of his business will deal with conflict resolution. In addition, Bob advises and consults boards and executives in the areas of leadership, compliance, negotiation, and conflict resolution. Finally, Bob speaks to a number of topics in a variety of situations--most of them business related.
Personally, Bob is smart, capable and experienced, but not stuffy. His logo should reflect those characteristics.
Bob's firm focuses on corporations and larger companies--locally, regionally, nationally and internationally. The majority of his clients for mediation and arbitration will likely be executives or lawyers inside corporations which are suffering from some form of conflict and seeking a legal resolution. The audience for his consulting business will likely be the same--executives and CEOs involved with companies of all sizes, seeking his expertise. The speaking arm of Bob's business will reach out to companies, corporations, individuals, non-profits, etc--the full gamut.
The Web site will likely be featuring major cityscapes/skylines from around the world in the background, with concise blocks of copy over top. It is simple, cosmopolitan, and built to resonate with a very wide (albeit professional) audience.
We need a logo to include on the site that is clean, very professional, distinct and suitable for broad use. Because Bob's business is diversified, we need a logo that will encompass all of what he does. That is why the name of his company is simple, and has not (to this point) incorporated any graphics. Up to now, the logo has just been stylized/treated text with minimal (to no) graphic elements added. We are, of course, open to all ideas, but the logo should resound with professional audiences.
We are open to any color scheme, though the logo (for the Web site) will be reversed out to sit atop the night-time cityscapes. There is no tagline--just the name of the business. Bob's name should be the emphasis in the logo, since it devolves mostly on him.