We are looking for a new logo to represent our company – Qelp.
The logo should include the tagline “Outsmart it”
It should fit in with the look & feel of our website. We’re looking for a new logo, not a complete redesign of the website.
A visual reference to smartphones is possible, but it should be subtle (possible risk: including a stylized smartphone might be outdated quickly).
A few pointers:
1. It should have a modern look & feel.
2. It can incorporate some playfulness, as long as it looks professional.
3. It shouldn’t be dull or boring, we’re a enthusiastic company after all.
4. It should at least incorporate our base color (R:180 G:0 B:0 or similar).
5. The typeface should be clear, modern and recognizable.
6. A graphic symbol is not mandatory, feel free to experiment with a wordmark
Please feel free to experiment with shapes and colors, we might be pleasantly surprised by your approach ;)
Attached are a few logos that we like.
What we don’t like about our current logo:
1. The font
2. The look & feel, it looks a bit dull and outdated
Where it will be used (among others):
1. Corporate website
2. PowerPoint presentations
3. Business cards
4. Printing and writing paper
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .png and layered .psd (RGB)
We want a version with, and one without the payoff
Please do not use any stock images or clip art in the logo