Como Story Tailors começou a jornada do(a) design de logotipos
Nome da empresa
We are a video production company specializing in small to medium business and personal videos that focus on the story. Our tag line is "No one knows your story better than you. No one tells it better than Story Tailors"
An example of the type of video we might make is a business owner talking about why she got started, why she's passionate about her business or service, and how it affects her community. This helps her connect with her customers on a personal level - emotional marketing of sorts.
We stand by our quality 100%. We are either going to do an amazing job, or we won't do it at all.
Conte para a gente quem é você e quem é seu público alvo
Biggest target is medium-sized businesses and / or business owners. Basically up-market. People who realize the value of the kind of service we can provide for them.
Second target is personal. We make a lot of movies that people show for special occasions like weddings, birthdays, anniversaries etc. These movies tend to be more personal and usually more humorous. Target here is someone in the upper socio-economic bracket as well.
The logo must look high-end. It needs to say quality, luxury, professionalism, exclusivity. The look should not be techy.
It does not need to necessarily encorporate elements of film/video but if done well, would be a plus. (I don't want a logo that looks like a film slate or a video camera but a subtle touch of either one would be ok). The focus is really more on the story than the film.
Logo must look good in color or black & white. Please take a look at the current design-in-progress here: http://www.story-tailors.com/v6
It must look right on that kind of background as well as in printed materials.